It's all about marketing and hype and appealing to everyone's desire to eat better, but it's basically about improving on a corporation's bottom line by appealing to your unfamiliarity. Do your own research and don't be fooled about what you think you're really getting.
Unless you have coeliac disease, your 'intolerance' to 'gluten' probably has nothing to do with gluten at all.
There have been many studies pointing towards ‘gluten sensitivity’ not being a real thing, but if you’re one of those people who don’t have coeliac disease but still can’t seem to stomach gluten, there may be another wheat component to blame.
Read the full article...
Gluten Sensitivity Intolerance Self Test
A Brief History Of Gluten, The Protein In Baked Goods: How ‘Wheat Intolerance’ Has Risen Over The Years
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